The 3 Rules of Content Marketing

Do you take part in content marketing?

It's a discipline that will assist enhance the online visibility of one's website in the serp's, it can help your customer satisfaction levels and, above all, these will combine to boost your company's income.

But this won't happen with just any old content. If you want to achieve success, your blogs and articles should be of high quality.

So, to ensure your content is found and read, all you need to accomplish is follow the 3 rules of content marketing.

Visibility

Visibility relates to the ease with which your articles can be found.

The simplest way to see how your content is doing is to look at your analytics. If your page views are low, your articles is likely to be less than prominent in the search results.

Why?

Quite simply because you are not using your keywords. To rectify this, have a look to see what keywords folks are using to find your content and then compare those with the keywords which are part of your online marketing strategy.

Another method of improving your visibility would be to check your META tags and META descriptions. Again, these should both contain your keywords.

Relevance

Let's assume for a moment that people are finding your content, however your analytics are showing that you have a very high bounce rate (the percentage of individuals that land on your site and leave almost immediately).

If this is the case, it would claim that they are not thinking about what you've written. It generally does not resonate with them because you are not offering them the solutions they're looking for.

To address this, make sure your content is full of benefits reflecting the needs of your customers. Simply authoring items that interests you isn't good enough. You must put yourself in the shoes of your customers and produce articles and blog that they want to read.

Finally, you must also ensure that every blog post and article is informative rather than a blatant advert for your company.

Value

The final rule of content marketing is that it must add value.

Thinly veiled  http://b3.zcubes.com/v.aspx?mid=11658743  (as touched on above) will not be welcomed by your readers. Your content must be beneficial to them - in not merely content, but also in form.

That means locating the kind of post or article they value. It could be 'how to' guides, top tips, statistics, templates, industry news updates. Plus, it certainly is a good idea to mix them up a little so your readers like a variety of types of post.

How do you want to know if you have hit it right?

Well, have a look at the amount of people who've signed up for your RSS feed and the amount of shares you obtain on social media marketing - both of these will reflect the popularity of one's content.

Irrespective of your field, content marketing is a powerful tool to:

Promote you being an expert in your field
Gain more ownership of the web (i.e. a great number of indexed webpages)
Boost your visibility online and your rankings
Build more links to your site

If you need to make the most of your content generation, ensure you always think of your customers and continuously measure your outcomes.